Ignition point

Create a Black Friday campaign and meet business goals

Black Friday is synonymous with commercial opportunities, but also with fierce competition.

For Tienda Naranja, the leading online marketplace in Paraguay, the challenge was clear: to stand out in a sea of similar offers and connect with consumers effectively.

Solution that accelerates

A personalized shopping experience

We did not limit ourselves to conventional promotions. We started with a campaign of expectation, generating anticipation and fulfilling the objective of positioning Tienda Naranja as the epicenter of Black Friday offers.

On the day of the event, the strategy focused on personalization. Using data, we created personalized messages ensuring that consumers found exactly what they wanted.

The whole was reinforced through organic content that communicated specific benefits, creating a dynamic and engaging shopping experience.

Differential value

We created a dynamic and engaging shopping experience that put the consumer at the center of everything, and far exceeded commercial goals.